Every source tracked
Walk-in, phone, website, Instagram, Facebook, Google, referral, JustDial and other sources, so you know where members come from.
Lead management CRM for gym enquiries, follow-ups and trials
Quick answer: NexFit's leads CRM records every gym enquiry with its source, goal and interested plan, moves it through stages from New to Trial to Won or Lost, schedules follow-ups and reminds staff when they are due. Won leads convert into members with their details prefilled, and conversion rates show which sources pay off.
What can you do with leads & enquiry CRM?
Kanban pipeline
Drag leads through New, Contacted, Trial scheduled, Trial done, Negotiation, Won and Lost.
Follow-up reminders
Log calls, WhatsApp messages, visits and emails, and set the next follow-up. See today's and overdue follow-ups at a glance.
Website enquiries flow in
Enquiries from your public gym page arrive as leads with source Website, and staff get a notification.
One-click conversion
Convert a lead and the member form opens prefilled; saving it marks the lead Won.
Conversion reports
See total, won, lost and conversion rate by source and status.
How does it work?
Capture the enquiry
Add walk-ins and calls at the desk; online enquiries are created automatically from your gym page.
Assign and follow up
Assign a staff member, log each conversation and set the next follow-up date.
Book a trial
Schedule a trial session and move the lead along the pipeline.
Convert or close
Convert to a member with plan and payment, or mark Lost with a reason you can learn from.
Why do gyms need a lead CRM?
- Lead conversion rate
- The share of enquiries that become paying members in a period: members won ÷ total leads × 100.
Most people who enquire at a gym do not join the same day. They compare prices, ask friends and wait for the first of the month. If nobody follows up, they quietly join somewhere else. A CRM makes sure every enquiry has an owner and a next step.
NexFit keeps the history of each lead in one place: when they came, what they want (weight loss, muscle gain and so on), which plan they asked about, every follow-up and the trial date. Anyone on the team can pick up the conversation.
Which lead sources bring the best members?
The leads report breaks down total and won leads by source. If Instagram brings many enquiries but few joins, while referrals convert well, you can shift effort to a referral offer. Lost reasons, such as price, location or timing, show what to fix in your offer.
| Source | Leads | Won | Conversion |
|---|---|---|---|
| Walk-in | 40 | 18 | 45% |
| Referral | 15 | 8 | 53% |
| 60 | 9 | 15% | |
| 25 | 7 | 28% |
Leads & enquiry CRM: frequently asked questions
Can I see which follow-ups are due today?
Yes. Filter leads by follow-ups due today, overdue or upcoming; the dashboard also shows follow-ups due today.
Do website enquiries come into NexFit automatically?
Yes. The enquiry form on your public gym page creates a lead with source Website and notifies your staff.
What happens to a lead when they join?
Converting a lead opens the new member form with name, mobile, email, gender, source and interested plan prefilled. Saving it marks the lead Won.
Can I record why a lead was lost?
Yes. Marking a lead Lost asks for a reason, and the leads report helps you spot patterns.
Who uses leads & enquiry CRM?
Related features
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